Driving 70% Win Rates & $40M+ Revenue for a High-Growth IT Services Firm
An Inc. 5000 Fastest-Growing IT Services Firm specializing in Salesforce, Data, and AI solutions partnered with CtrlBid to transform their government contracting approach. Despite having strong technical capabilities, the company lacked structured processes, tools, and visibility into their sales pipeline and growth potential.
70%
Win Rate
$40M
Contracts Won
$110M
Annual Pipeline Value
The Results
With zero sales infrastructure, no clear bid tracking, forecasting, or performance measurement, they struggled to scale their government contracting success. Their submissions were unstructured, and opportunities were being lost due to a lack of systematic pursuit.
We tackled every aspect of their business development lifecycle, implementing a fully structured, end-to-end sales and proposal management framework, including:
Sales Pipeline Strategy & Forecasting → Defined a 12-month government contracting roadmap with clear revenue and opportunity targets.
Full-Service Bid Management → Sourcing, tracking, writing, and submitting competitive proposals with real-time performance insights.
Solutioning & Competitive Positioning → Designed tailored technical & business solutions that aligned with government requirements and competitive differentiators.
Win Rate & Performance Optimization → Implemented data-driven decision-making, tracking submission rates, pipeline movement, and opportunity funnel conversion.
Strategic Partnership Management → Expanded opportunities by aligning with key teaming partners and primes to go after larger, high-value contracts.
Complete Ownership of Government Sales → CtrlBid runs 100% of their public sector business development, from planning to closure.