Winning $1.5B+ in Strategic Contracts for a Top 10 IT Services Firm
A leading global IT services firm partnered with CtrlBid to strengthen their pursuit of high-value strategic contracts in the U.S. government and public sector space. While the company had deep technical expertise, their teams lacked the structured proposal strategies, positioning insights, and competitive edge needed to win complex, large-scale deals.
80%
Win Rate
$1.5B
Contracts Won
$2B+
Annual Pipeline Value
The Results
CtrlBid became an integral part of their strategic proposal efforts, working closely with SMEs, technical teams, and leadership to refine solutioning, messaging, compliance, and bid execution. Our expertise in public sector procurement, competitive analysis, and high-stakes proposal writing played a critical role in securing multiple billion-dollar contracts, including:
$400M+ Contract with a Major State Transportation Agency → Secured a statewide helpdesk, application rationalization, and management services deal by optimizing the firm’s technical proposal strategy and competitive differentiation.
$1B+ Smart Ticketing System Contract → Led the strategy, positioning, and proposal execution for a transportation agency’s next-generation smart card ticketing system, ensuring the bid was aligned with emerging mobility trends and technical innovations.
We provided end-to-end support for their most critical and complex bids, delivering:
Super-Structured Processes → A refined, repeatable approach for high-value pursuits.
Super-Structured Proposal Processes → Implemented a refined, repeatable approach for strategic contract pursuits, ensuring efficiency and consistency.
Expert-Led Solutioning & Strategy → Worked with SMEs who lacked knowledge of proposal writing, transforming technical insights into compelling, high-impact proposals.
High-Win Execution → Applied data-driven insights, competitive research, and industry best practices to maximize win rates in highly competitive government contracts.
Qualified, Highly Specialized Proposal Teams → Provided seasoned proposal experts to ensure clarity, compliance, and persuasiveness in every submission.
Scaling Strategic Accounts → Converted 70% of silver-tier accounts into gold-tier accounts by securing high-value government deals.
Total Ownership of Key Pursuits → Engaged in full lifecycle proposal management, from capture strategy and solutioning to submission and negotiation.